CAMRA LocAle is an initiative that promotes pubs which endeavour always to stock at least one locally brewed real ale. The scheme builds on a growing consumer demand for quality local produce and an increasing awareness of ‘green’ issues. The scheme was created in 2007 by CAMRA’s Nottingham branch which wanted to help support the tradition of brewing within Nottinghamshire, following the demise of local brewer Hardys and Hansons.

Everyone benefits from local pubs stocking locally-brewed real ale -

• Public houses because stocking local real ales can increase pub visits
• Consumers who enjoy greater beer choice and diversity
• Local brewers who gain from increased sales
• The local economy because more money is spent and retained locally
• The environment due to fewer ‘beer miles’ resulting in less road congestion and pollution
• Tourism due to an increased sense of local identity and pride – let’s celebrate what makes our locality different

Finding a LocAle pub near you:Pubs which have been given LocAle status by their local CAMRA branch can display the LocAle sticker on their windows or doors. The stickers are dated with the year of the accreditation, and there should be LocAle pump clip crowners to show the beers which are brewed locally.

Many branches also list the pubs that have LocAle accreditation on their websites and in their local newsletter.